Tuesday, 13 March 2012
How effective is the combination of your main product and ancillary texts?
Please view the video for the main part of my answer.
Although (as I mention in the video) I think the products work well and individual publications, upon further reflection I am not sure that they work together as good as they could. The main focus on the poster was of course the gas mask, as this is what is out main 'monster' is wearing in the film (If there was to be a film). The trailer did have moments of this - most noteably the jumpy part near the end, but as I have mentioned in my audience feedback post, we did not include enough of the monster as we would have liked, nor as much as we orignally planned due to certain shots just not turning out as good as we imagined. The magazine cover did not really fit the gas mask theme either, instead focusing on a main actor. The font used was also different from the poster to the film - but the main title text was the same from the poster to the magazine. The magazine perhaps fitted with the trailer more than the poster did - the main actor on the front (Presumably if this was a real film this would be a well known actor) was also the actor who gets the most screen time in the trailer, so people would easily be able to relate the magazine cover to the trailer.
Overall I feel like my products do all link to each other, but in too many different ways. The poster and magazine share the same font, and the magazine and trailer share the same showing of the main actor. But then the poster and trailer link by having very dark colours, whereas the magazine is more of a red colour, rather matching the main actors outfit. Whilst I think they work very well as individual products, if I was to embark on a similar task again I would ensure that all three products linked in to each other in a much clearer and more coherant way.
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You mean tagline not punchline! Otherwise I really like this but I'm not actually sure you quite answer the question, which is asking you to think about your products in combination. This means you should consider the ways in which your trailer and your poster both reinforce the same marketing message by sharing similarities. For example is the tagline Also used in your trailer? Do both share the same font for the film title? Are the colours similar? Is the central poster image one that is used in the trailer? And also I think you do need to say something about your film magazine cover as an example of the successful generation of publicity. Explore how a film distribution company will try to generate publicity through things like press packs, arranging interviews with stars and directors on chat shows, press screenings etc etc. To do all this you could simply add some more staff to this post. I don't think you need to redo the video which is good. But do make sure that you put some links to film distribution sites, some images (especially your film magazine cover) and generally make it a good blog experience for the reader/examiner.
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